Organized annually in January at Messukeskus Helsinki in Finland, Matka Nordic Travel Fair is the largest travel industry event in Northern Europe. More than 1000 exhibitors from 80 different countries ensure an impressive start for the travel year. In addition to destinations abroad, the popularity of domestic tourism ensures that all of Finland is also present in miniature size on a yearly basis.
During the exhibition week on Thursday, Matka is open only for travel trade professionals. The event will open its doors to the general public on Friday next morning.
Annually the event is visited by more than 50.000 consumers and almost 20.000 travel trade professionals.